Since starting at JAC I was asked to produce a new visual strategy for the brand. By taking into consideration the brands three pillars: Quality, Performance and Reliability. I was able to completely change the existing catalogue of product images, which beforehand were mostly made up of renders.
The photography for each image had to be striking from product to product. By keeping the product the main focus in each image I was able to make them informational and descriptive. To make them more visually appealing I added a serious of different compositions to the images which translates to each individual product. To view more of my images head over to the website via the button below.